GCMA is a one-stop creative agency specialised to organise events and provide value-added marketing support and services for the Entertainment & Media Sector.
Exhibition Designs & Booth Constructions
Within its Wingspan Group of Companies, GCMA has professional experience in exhibition designs and booth constructions. Our value-added services include initial planning, designing, 3D visualisation, supervising, monitoring to final execution and construction of the exhibition stand. We also have in-house facilities for structure fabrication, graphic works, electrical fittings, and audio-visual equipment. For more information, please refer to www.wingspan-international.com
Mission Facilitation & Coordination
With the experience, understanding and network of the global Entertainment & Media Industry, GCMA is able to facilitate and organise effective exhibition missions for both Government and private companies relevant to the industry. GCMA, as a one-stop marketing support agency, is dedicated to provide convenient and professional assistance for exhibition trade missions including: overall exhibition mission facilitation, Government relations, marketing & branding, exhibition design & construction, promotion of pavilion, recruitment of industry companies, creation of marketing collaterals, advisory for advertisement, PR & media planning, business matching, public/private funding consultancy, communications, logistics, reporting and budgetting.
Organisation of Specialised Trade Missions (Inbound/Outbound)
With the experience, understanding and network of the global Entertainment & Media Industry, GCMA is able to facilitate and organise effective specialised trade missions for the Entertainment and Media Sector. GCMA, as an industry proxy between the private and public sector, is dedicated to lead and coordinate inbound/outbound missions worldwide to increase trade and investment for content development & distribution of programmes. Our value-added services would include: overall specialised trade mission facilitation, Government relations, marketing & branding, visits to Government Centers, visits to studios, distributors, broadcasters, coordination of specialised forum/conference, recruitment of industry companies, creation of marketing collaterals, PR & media planning, business matching, communications, public/private funding consultancy, logistics, reporting and budgeting.
Organisation of Conferences & Workshops
With the experience, understanding and network of the global Entertainment & Media Industry, GCMA is able to facilitate and organise effective conferences and workshops for the Entertainment and Media Sector. GCMA, as an industry proxy between the private and public sector, has the necessary resource & experience to lead and coordinate industry conferences and workshops worldwide to increase knowledge, networking, and trade & investment opportunities for topics such as market access, content development, licensing and distribution. Our value-added services would include: overall specialised event facilitation, international promotion, Government relations, marketing & branding, recruitment of global industry companies, sourcing of international speakers, creation of marketing collaterals, PR & media planning, networking, logistics, reporting and budgeting.
Agency Representation of Local / Foreign Events (Exhibitions/Conferences/Competitions)
With the experience, understanding and network of the global Entertainment & Media Industry, GCMA is poised to be the best and ideal partner as a regional representative agency for a number of international exhibitions, conferences, and competitions. GCMA, a professional creative agency, relative to the private and public creative sector has the necessary resource & experience to promote and coordinate global industry exhibitions, conferences and competitions worldwide. GCMA's wide network of exhibitors, participants and buyers will include mainly contacts from the TV, film, new media, games and licensing & merchandising sectors within South East Asia and East Asia.
Marketing Support & Services
Advertising, PR & Media Planning
Amongst many services that GCMA provides would include Advertising, PR & Media Planning. Private studios and creative companies with ready or up-coming attractive services and contents/programmes for distribution will now be able to rely on GCMA as a reliable specialised PR agency for promotions. Services include writing & distributing press releases, PR & media planning, consultancy of global advertisement, media space coordination, organisation of press conference, PR activities and interviews.
Development of New Media Application & Social/Casual Games
What's new! GCMA has its in-house and experienced team of programmers and artists to develop new media application and social/casual games in line with your content development projects and distribution plans. We are here to help animation, film and content companies to realise the great potential of new media revenue streams, in addition to traditional content development and programming. With our professional network, talent and resources in animation and games, GCMA in association with its sister company – AppXplore, will be an ideal and attractive partner for developing next-generation new media application and games mainly for the casual and social media platforms. For more information, please refer to www.appxplore.com
Marketing & Branding Consultancy
The entertainment and media industry is becoming too competitive and broadcasters are becoming more selective in programmes to be acquired. GCMA is here to assist private studios and creative companies with marketing and branding needs of your business and programmes for distribution. With our specific experience in branding of entertainment products and businesses, GCMA will be able to align your marketing and branding plans in order to create consistency, unique, meaningful, attractive and yet practical marketing and branding overall package. Our goal would be to help market and brand your business and locally produced programmes to become world-class and exportable with a universal appeal.
Creation of Specialised Marketing Collaterals
Producing your programmes and creative contents well is one thing, but packaging it is another. At most occasions, the final programme may not be available yet. With its in-house capability in creative designs and its dynamic experience in producing well-branded specialised marketing collaterals, GCMA will be able to help producers and other clients to organise and create a full range of attractive and strategic marketing collaterals for your promotional and distribution needs. Our gifted and highly skilled staff of senior creative producers, illustrators and programmers will allow us to produce the most amazing and inspired work on time. Amongst many of the collaterals, we would include designing and developing flyers, brochures, directories, guides, buntings, reports, advertisements, booklets, online banners, visual effects, corporate videos, showreels, 2D & 3D multimedia presentations, launch gambits, e-Flyers, interactive websites, and even marketing applications for casual and social media platforms.
Development of Style Guide for Licensing & Merchandising
Delivering a powerful message and consistency in your branding and communications of your license will be most crucial for its success. We are confident that GCMA will be able to bring studios and creative companies into another level by enhancing what you already have and extend the volume of business in addition to distribution of contents through development of effective style guides for licensing and merchandising. Our depth of experience with licensed properties has allowed us to create customised, professional style guides with a unique end-user perspective. GCMA would be an ideal partner, as we understand both sides of equation, helping licensors develop IPs and style guides. Our main objective would be to bring your brand to life for an incredible array of properties including celebrities, characters, sports teams, consumer & corporate brands, animation programmes, TV/film, video game, etc.
Promotion & Recruitment of Companies for Events
GCMA certainly has one of the most complete and updated lists of database amongst content producers, distributors, publishers, broadcasters and telcos amongst the animation, TV, film, mobile, games, eLearning and entertainment industry. Promotion of events & competitions, as well as recruitment of companies for the campaigns would be most effective and a breeze for GCMA, as our state-of-the-art online database system would be able to maintain the latest data, and disseminate information by specific target clients for the promotion and invitation to local and overseas creative events.
Business Matching Coordination
GCMA maintains an extensive database of global creative business contacts of content producers, distributors, publishers, broadcasters and telcos amongst the animation, TV, film, mobile, games, eLearning and entertainment industry. With the experience, understanding and network of the global Entertainment & Media Industry, GCMA and its global strategic partners is highly equipped to handle high volume and effective business matching coordination for all creative trade missions and specialised trade missions, serving as a proxy to the Government and private companies.
Consultation & Application for Private & Gov't Funds & Grants
With its close relationship with the Government and public/private financial bodies, GCMA is able to get the latest and most relevant information of financial and non-financial incentives. Our wide array of understanding of public/private support, sources, policies and politics pertaining to the applications and presentations for incentives, has positioned GCMA as a valued industry consultant and mentor to private companies and independent producers.