Kuala Lumpur, 5 April 2013 - Ahead of the 13th Malaysian General Elections, the Malaysian Government agencies are ramping up their enhanced marketing initiatives for TV & Film production and working together in the process. This year in MIPTV (Cannes, France), more than 40 Malaysian Companies will be represented in the world’s largest market. The National Film Development Corporation Malaysia (FINAS) has joined forces with the Malaysian Communications & Multimedia Commission (MCMC) and Multimedia Development Corporation (MDeC) in association with the Malaysian External Trade Development Corporation (MATRADE) and the Creative Content Association of Malaysia (CCAM) to reshape and enhance the local film and digital content industry by exposing multiple content properties to the global market place.
Malaysia’s objective is to put innovation, creativity and entrepreneurship at the forefront of the global film and television content supply chain and to make this industry as an active engine of growth and reputable contributor to its national GDP.
To achieve this, the Malaysian Government is going all out to assist the export of Malaysian film and television programme at one of the world’s biggest content market in Cannes, France.
For the MIPTV 2013, held from April 8th to 11th, the Malaysian Government has established a Malaysian pavilion branded under a joint trade name called “Empowering Content for the World” where more than 40 Malaysian Media Entertainment Companies comprising of Broadcasters, TV & Film producers as well as animation and documentary production studios will participate.
The 40 Malaysian Companies represented in MIPTV 2013 are broadcasters (TV Alhijrah, LiTV Asia, Media Prima Digital, MEASAT Broadcast Network Systems (ASTRO), Sistem Televisyen Malaysia, Metroplitan TV, Natseven TV, Ch-9 Media) and TV & Film production companies (Animonsta Studios, Artakus, Backbone Entertainment, Bright Network, Clover Sky, Dangerous Media, Double Vision, Escalade, Eurofine, Giggle Garage, Global Creative And Media Agency, Hud Hud Media, Inspidea, MediaHub Asia, Nafalia Corporation, New Enterpreneurs Foundation, Peppermint Productions, Pinewood Iskandar Malaysia Studios, Primeworks Studios, Sixty2 Pictures and Vision Animation).
The Malaysian buyers and distributors consist of Ambang Entertainment, Antenna Entertainments, Asia Teleprogramming, Bright Network, Juita Viden, Multinet Aim, Solimac, Vision Plus Entertainment and Worldwide Rights Corporation.
According to Raja Rozaimie Raja Dalnish Shah, Director General of FINAS, the current local film and television market is growing rapidly, thanks to the active support from the Malaysian Government, namely FINAS, MDeC and MCMC rolling out various financial incentive programmes and grants benefitting many local and foreign film and television companies in Malaysia.
“As a result, the Malaysian film and television content industry is expanding within the Malaysian economy as we now can witness an increase of development of world-class intellectual properties (IPs), accomplishment of international co-productions deals and acquirement of contents and distribution agreements worldwide,” he added.
Amongst the many grants and incentives available are the "Film in Malaysia Incentive" (FIMI) which commenced recently on 1st January 2013, which provides local and foreign producers a 30% rebate on audited in-country spend; the US$ 38 million Creative Industry Grant by the Ministry of Information, Communications and Culture; the US$ 33 million Creative Industry Development Fund by the Malaysian Communications and Multimedia Commission and the US$ 65 million MyCreative Fund by MyCreative Ventures.
In regards to FIMI, FINAS anticipates that this incentive will encourage production works and increase skill sets that would be of international standard for the populace throughout the ecosystem of the creative content industry. This impetus is of crucial importance to the nation’s economic, social and intellectual development. The Malaysian Government believes that this effort would be a landmark decision that would benefit, develop and further support the industry. This incentive will not only promote the creation of quality creative content, but it will also make Malaysia a preferred destination and film production hub. FIMI is a 30% cash rebate on all Qualifying Malaysian Production Expenditure (QMPE), offered for production and post-production approved activities by local and foreign producers in Malaysia.
Rozamie said the key strengths of the Malaysian film and television studios, including animation and documentary productions, would be its richness of culture and heritage, as well as its strong resources & facilities. All these can provide the affluent material resources for developing the culture and content industry. Thus, with the highly talented workforce, strategic geographical location and economic stability, it allows the country to provide a unique position as being a multi-lingual, multi-cultural and rapidly growing market.
Furthermore, the US$120 million Pinewood Iskandar Malaysia Studios (based in Johor on a 20 hectares site), to be completed in May, will also set a new milestone for Malaysia and the region. The state-of-the-art complex, a collaboration between the Malaysian Government investment arm, Khazanah Nasional Bhd and Pinewood Shepperton (the British studio known as the home for the James Bond franchise), will be the region's largest independent integrated studio facility in the region, in addition to KRU Studios in Cyberjaya.
This national development will also be adversely helping and guiding the Malaysian Content industry grow and prepare Malaysia as a major global content player in the coming years. The studio also expects to generate an economic profit of RM 1 billion over a period of eight years and also create 3,000 direct jobs and potentially another 5,000 indirect jobs a year from the rising number of foreign films and television shoots.
Michael Lake, CEO of Pinewood Iskandar Malaysia Studios said that he was truly impressed and excited over the high degree of commitment, resources and attention that the Malaysian Government has dedicated in the hopes of transforming the film and television production industries, and is convinced that Malaysia will be a major power in the Asian content business in a few years to come.
For the MIPTV 2013, Malaysia welcomes the world to a new scope of creative partnerships. Malaysia, being globally known as “Truly Asia” is a world-class digital content hub for Asia, and now welcomes the world to witness, engage and cooperate with leading-edge Malaysian media companies. The Malaysian government encourages the establishment of smart partnerships of any form such as co-production, distribution, work-for-hire projects or even investment opportunities. Malaysia has a competitive advantage where the world sees Malaysia as an attractive and conducive Asian Hub for digital content development for the world, along with a comprehensive package of government incentives and state-of-the-art production facilities.