SINGAPORE (7 December, 2011): FriedChillies Media, a food media company based in Malaysia launched its own food network today. Named the FriedChillies Food Network, it is offering original content programming via Video on Demand and will be available on a top Malaysian IPTV provider from the first quarter of 2012.
“FriedChillies started out as a food website in 1997 that tells you where to eat. Through the years we have grown from a food portal to a trans-media company. Our food network is just the next step in our amazing food journey that aims to promote Malaysian and Southeast Asian food cultures as well as produce relevant content on this region,” says CEO and founder of FriedChillies Media, Adly Rizal.
Amongst the content offerings are thematic cooking shows like Simply Caroline and Street Food at Home as well as travel food shows that kicks off with Street Chows. FriedChillies Food Network (FFN) aims to produce well-scripted local content and push the boundaries of food shows.
“We’re not stopping at travel and lifestyle which is what most food network offers,” adds Honey Ahmad co-founder and content head of FriedChillies Media. “Food encompasses all aspects of life so we are next doing dramas, documentaries and also kid’s shows.” The network is more of a variety channel than just a straight up food channel. So expect some really interesting content to come out of FFN.
In a nutshell FFN aims to provide great food content that befits the fanatical and rich Malaysian food culture. “We are not the only ones who are deeply passionate about our food, the rest of the world are starting to get very interested in what this region has to offer. It’s about time that Malaysia has its own homegrown food network for the world. ” Adly smiles.
Mohd Naguib Razak, Director General of FINAS mentioned that with Malaysia’s rich, multi-racial and multi-cultural society, food lifestyle programming will certainly be an attractive program for not only the Asian community, as well as the rest of the world.